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Hannah Laura Schneider

III designing learning experiences  II  workshop design  II  workshop curation  II learning material design  II  design thinking and business model generation III

Hannah Laura Schneider studied Media Economics, Trendwatching and Digital Media Management in Stuttgart, Amsterdam and Manchester and started her career as a Learning Consultant at Good School in Hamburg. At Good School (a school for digital transformation) she designed and curated innovative learning experiences for clients like Beiersdorf, IKEA or Vodafone. After a short stop in Berlin, working as a Program Designer for Innovation Programs at Factory Berlin - designing innovation programs for corporates and startups - , Hannah is now back in Stuttgart. At the Media University Stuttgart, she is working as Research Associate driving the entrepreneurial spirit. In the project Spinnovation, she is responsible for setting up new formats for entrepreneurial learning as e.g. the Workshop "Innovationsstudio", which has been rolled out in every Bachelor's Course across the university. Moreover, she is the Program Curator of the International Entrepreneurship Education Summit and the Startup Weekend Stuttgart. Also, she is a facilitator of the Start-Up BW Young Talents program, an initiative by the Ministry of Economics, encouraging Entrepreneurship Education in schools. Besides her work at the university, she is writing on her Ph.D. thesis on Entrepreneurship Education at Swansea University and working as a lecturer in Design Thinking and Business Model Generation at University Tübingen and University Stuttgart while doing workshop design for e.g. Executive School St. Gallen or Daimler.


Things I do. 


  • Oktober 2020 II Peer-reviewed Publikation "The Entrepreneurial University in the context of Internationalisation"  

  • März 2020 II Expertenbeitrag Artikel zu "Wie Entrepreneurship Education die Bildung der Zukunft gestaltet"

  • Februar 2020 II Impulsvortrag Netzwerktreffen zu Entrepreneurship Education & Ökonomische Bildung 

  • October 2019 II Publication Workbook Entrepreneurship Education, RKW Kompetenzzentrum​

  • September 2019 II G-Forum Conference Vienna: Exploration of the Design Thinking and Entrepreneurship Education nexus

  • September 2019 II G-Forum Conferenc Vienna: How to create the entrepreneurial university? Talk

  • July 2019 II Design Thinking Experience Workshop, Haufe Akademie for Daimler Corporate Academy

  • July 2019 II Startup BW Young Talents Workshop in Schools, Steinbeis Innovationszentrum

  • May 2019 II Design Thinking + Business Model Generation, University of Tübingen

  • May 2019 II Design Thinking Experience Workshop, Haufe Akademie for Daimler Corporate Academy

  • May 2019 II Entrepreneurship Bootcamp - International Spring School, Stuttgart Media University

  • February 2019 II Innovation Workshop for Entrepreneurship Academy, University of Tübingen

  • 2019-2021: Swansea University, PhD student: Entrepreneurship Education

  • October 2018 II University of Stuttgart: Design Thinking Workshop for Stuttgarter Change Labs

  • September 2018 II Design Thinking Experience Workshop, Haufe Akademie 

  • June 2018 II Universität Tübingen: Business Model Generation Workshop

  • May 2018 II Universität Tübingen: Design Thinking Workshop

  • November 2017 II Design Thinking Workshop, Daimler AG

  • November 2017 II International Entrepreneurship Education Summit: Project Spinovation - können wir alle Studierenden mit dem Thema Entrepreneurship erreichen? 

  • October 2017 II G-Forum Conference Wuppertal: "InnoTools - von Überraschungsei bis Business Model Canvas: Werkzeuge und Methoden für Entrepreneurship Education 

  • October 2017 II G-Forum Conference Wuppertal: "Vision 100% - können wir alle Studierende erreichen?"

  • August 2017 II MedTech Startup School, University of Tübingen: Lecture Customer Segments

  • June 2017 II Good School Hamburg, HR Safari 

  • May 2017 II University of Tübingen: Business Model + Design Thinking Workshop 

  • March 2017 II  University of St. Gallen, Executive School of Management: Workshop + Learning Design 

  • December 2016 II  University of St. Gallen, Executive School of Management: Virtual Teaching and Video Learning

  • 2016-2019: Stuttgart Media University, Project Spinnovation,  Entrepreneurship Education

  • 2015-2016: Good School GmbH Hamburg: Learning Designer

  • 2014-2015: M.A. Digital Media Management, HI Manchester

  • 2010-2014: B.A. Media Economics, Stuttgart Media University

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